Last updated 19th of November, 2020

This is a privacy notice for Mr Pixels Ltd (Company Registered in the UK – Company No: 10022574)

Mr Pixels Ltd (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy policy explains how we collect, disclose, and safeguard your information when you visit our website https://luxlight.shop/ including any other media forum, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this Privacy Policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We reserve the right to make changes to this Privacy Policy at any time for any reason. We will alert you about any chanced by updating the “Revised” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification. You are encouraged to periodically review the Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.

TYPE OF INFORMATION WE COLLECT

We may collect information about you in a variety of ways. When you make an order on our website, information will be voluntarily requested such as your full name, shipping address, telephone number and email address, this information is required so we can fulfill your order, we refer to this information as “Order information”. In terms of financial information, the type of payment is recorded on our website, but we do not receive any vital information such as credit/debit card number, card brand, expiration date, valid from date and CV2 number. This financial information is taken and processed via our chosen payment gateway; SagePay who only allow us to see Cardholder name & address information on their website.

We also automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. Some of this information is collected via our website but some is also gained from Google Analytics. Personal and other information may also be gained by entering contests, giveaway and/or responding to surveys.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the website ( arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Create and manage your account
Communicate with you via email primarily but sometimes telephone if urgently required
Screen our orders for potential risk or fraud
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services
Process refunds and part-refunds if required
Request feedback and contact you about your use of the site
Resolve disputes and troubleshoot problems
Respond to product and customer service requests
Send you a newsletter/email opt-in request
Administer promotions and contents
Offer targeted advertising regarding new products, promotions, services and/or recommendations to you on our website or via email but only if you have signed up to our newsletter
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to analyze usage to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We will compile anonymous statistical data for internal analysis sometimes with third party tools such as Google Analytics and some of this data may also be used to influence targeted advertising and promotions.

SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with third parties that perform services for us or on our behalf including payment processing, data analysis, email delivery, hosting service and marketing assistance, some of which are described above. We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a search warrant or other lawful request for information we receive, or to otherwise protect our rights.

TRACKING TECHNOLOGIES

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
DO-NOT-TRACK (“DNT”)

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have date about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracking online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

BEHAVIOURAL ADVERTISING 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:

Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/

SECURITY OF YOUR INFORMATION

We use administrative, technical and physical security measures to help protect your personal information. Our Business and website complies with the Payment Card Industry Security Standards (PCI DSS) and our website has a SSL certificate installed on the web service for extra security (this is evident by the HTTPS extension on our web-pages rather than the standard HTTP). While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore we cannot guarantee complete security if you provide personal information.

YOUR RIGHTS TO UPDATE/DELETE INFORMATION

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

EMAIL AND COMMUNICATIONS

If you do not longer wish to receive correspondence, emails, or other communications from us, you may opt-out by contacting us using the contact information provided below. We will only send marketing and promotional emails to customers who have agreed to receive emails via our re-consent form.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

POLICY FOR MINORS

We do not market to children, nor do we sell products or services for purchase by children. If you are under 18, you may use our site only with content from a parent or guardian.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@luxlight.shop or by mail using the details provided below:

LuxLight
Unit 1 Mercia Way
Bell’s Close Industrial Estate
Newcastle Upon Tyne
NE15 6UG